Building an Online Network Marketing Business is in many ways like building any online business. It takes certain skills, a level of motivation and probably most important of all, a willingness to learn and to be ‘coachable’.

In my time building mlm businesses here are the 7 secrets that have been shared with me by some of the most successful online network marketers out there:

1. Have a VERY Strong Reason.
You’ll hear this referred to as ‘the dream’, ‘your goal’ and so on. The whole point of this is that you are going to need something to drive you on, even when things don’t seem like they’re working. Having a nice car is one thing, but as we all know, we can easily settle for less and give up. Get emotionally attached to your goal, make it something you can see, believe and feel strongly about. Amongst the easiest ‘emotional goals’ you can focus on are those involving your children and your immediate family. Imagine being able to provide that dream for your family. Visualise it and see it in your minds eye as if you have already have it, feel it, believe it, get attached to it.

2. Use a ‘System’ to Generate Your Own Leads and Extra Cash
Don’t make the mistake of buying leads. There are lots of systems out there designed to allow you to generate your own leads for free. The systems known as ‘funded proposals’ are designed to do two things: Provide you with an endless stream of new leads and Put money in your pocket. I cannot endorse the funded proposal system enough. Network Marketers suffer two problems: not enough leads and running out of money. The funded proposal solves both of these problems.

3. Promote YOU First.
People join you in business, mostly they don’t really join you in business for the products. People love to follow leaders and will join you in business for your leadership and the relationship they can build with you. By promoting You Inc. it maybe that you can lead your team to opportunities when things may have gone wrong in your existing company. (This doesn’t sound too positive but it is a reality and it does happen)

4. Focus on Attracting Experienced Network Marketers.
This is what we might call a ‘no brainer!’ Experienced network marketers already understand the principles of mlm, they already understand the power of leverage and duplication and most importantly they are usually educated and positive and are a lot easier to work with. By focusing on attracting experienced mlmers you are not going to  go through the whole pyramid, scam argument and all that other negative, time wasting blah blah stuff.

5. Take the Time to Build Relationships with Your Leads
Provide value, care about them, develop bonds, share your skills and experiences. Listen to their challenges and issues, empathise, understand and where appropriate provide solutions. Always remember: It’s the little things that make a BIG difference, one tiny act of kindness can go a VERY long way.

6. If You Can Help – HELP!
Support the network marketing industry, support your fellow network marketers. It really doesn’t matter which company they are with, whether they are cross line, upline, downline or whatever. Always help out where you can. Remember a rising tide will raise all ships. If you can suggest a solution to a problem, suggest it, If you know of a resource that will help someone, send them to it. What goes around comes around. What we give out is what we get back.

7. LEARN Stuff Fom People That Have Already Done It
You simply must be ‘Coachable’ Quite simply makes no sense to try and figure everything out on your own and effectively rewrite the book. there are thousands of successful online network marketers to learn from and they are giving giving giving! Find someone you can relate to and learn from them. Look for a mentor and become a student. ASK For Help!

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Network Marketing or MLM businesses are effectively organisations or networks of people who are all building the same business. It is very similar in principle to the ‘franchise’ principle. That is to say that in franchising, the franchisor develops a business model, be it product or service based, and he (or she) figures out how to make it work, they put in place a ‘system’ or ‘success formula’ that a franchisee is able to duplicate or copy, therefore guaranteeing success. At least, that’s the principle. We all know there are many other factors which come into play in the franchised business arena such as the requirement for a degree of business acumen, financial planning, management and of course, people skills.

Network Marketing or Franchise

Network marketing or MLM is similar, in that a business model is developed, either a product or a service and a compensation plan is put together for the business owners. The chief differences between franchising and network marketing or MLM are:

1. The network marketing business owner not only has products and services which they can promote and sell, they also have the ability to set up other network marketing business owners.
   
   
2. Depending on the compensation plan, the business owner will also have the ability to make revenue from the efforts of his ‘sponsored’ network marketing business owners. That is, if those they sponsor go on to sponsor other business owners, the original network marketer will usually benefit.
   
   
3. In the MLM business, start up costs are generally much, much lower. The franchise is usually a relatively expensive business to start as a franchisee, not only that, the franchisee does not have the ability to set up other franchisees.

Caveats

There are indeed a few caveats, each Network Marketing Business is different, they are governed by rules and regulations, each will have their own compensation plan. All of these factors should be considered before deciding or committing to any opportunity.

A Common Trait

There is a common trait which runs through all massively and even moderately successful Network Marketers, they have all applied this very simple principle. The principle they have applied is that of ‘duplication’. Duplication is an absolute corner stone of success in Network Marketing and MLM. I will even go so far as to say that if the network marketing business does not posses the ability to duplicate their efforts, business is doomed to failure!

Your Success Depends on This

Fortunately, duplication is one of the first principles that any successful leader in the MLM industry will teach to their organisation. After all, another key success principle in MLM is that in order to succeed, you absolutely must help others to succeed first.

A Working Example

I would like to share a working example of duplication in action. Any active network marketing business owner will be faced with this at some point in their career, so let set the scene.

The network marketer contacts one of their prospects to discuss the idea of the prospect becoming a network marketing business owner, the prospect responds with “Yes, that sounds great, but, are you making any money?”

How should the network marketer respond to this question?

You will notice that we don’t know if the network marketer in this example is incredibly successful or if they are brand new to the business. In either case, the response is critical, and in either case it should be the same. You see, we teach by doing. In MLM people will need to be able to duplicate your efforts.

So, the wrong response would be “Yes, I’m making xxx thousand a month and it’s great, you should look at it!” Why is this wrong? Quite simply, it cannot be duplicated. The new network marketer will not be able to say this to their prospects, at least not honestly.

The correct response would be “My upline team are incredibly successful, they have developed large organisations and we are working together to find more like minded people to work with” Why is this correct? Again, very simple, it can easily be duplicated! The new network marketer can use this exact same technique in their business.

This is just one working example, there are many, many situations where duplication and the ability to duplicate need to be considered. The principle of duplication must be taught very early on in the network marketing business owner’s career if they are to succeed and achieve and experience rapid growth in their organisation

In Summary

The key to success in network marketing and MLM is duplication, it is also in the ability to teach duplication. Teaching this principle early on will help your organisation grow and duplicate rapidly. Helping others to become successful in this technique is a cornerstone of building large network marketing organisations.

Are you like me?

I became familiar with the principles of Network Marketing and MLM back in 1994.

I was introduced to a large MLM company by my friend Robin one evening around at somebody’s house.

I was blown away by the content of Robin’s presentation, the dreams he built, the network building diagram and compensation plan. I mean I was totally awe struck, I had never seen anything like this before and I really thought that was it, my ticket to freedom… all I had to do was find half a dozen buddies who saw what I saw, and that was it, I’d be made for life.

Well, if you are like me you can imagine what happens next.

My friends don’t get as excited as me, I come back to Earth with a bump and I end up wondering if there is something wrong with me or something wrong with the business I was so excited about. Fortunately, my upline, Robin, is a smart fellow, he’s got me using ‘the system’. It’s a system of books, tapes, meetings and functions. This system keeps me in the business, builds my confidence and belief and provides tools to help me build and train my downline. It empowers me to put on a suit and drive around the country late at night showing the business plan to people, looking for the one’s that see what I see.

I soon realize that this is no ‘get rich quick’ scheme and actually, there’s some hard work involved.

Five years later, I discovered the Internet, and I let my Network Marketing business go. I don’t know if it was the loss of belief in my self, the business or the system, or, if it was the constant rejection and pain I felt every time a distributer quit, but I let it go.

If you’ve been involved in ‘Old School’ MLM or Network Marketing as I’ve described above, you’ll know exactly what I mean when I say that MLM burns itself into your heart. It never leaves you, you know that it is right, wholesome, ethically and morally correct and probably one of the most powerful business models out there.

Enter the Internet. Combine the Power of the Internet, MLM companies and Downline Building Systems and you are looking at a completely different animal.

Take away the pain, the rejection, the prospecting telephone calls, the driving, the suits, in fact everything that was expensive and painful, take it all away, that’s old school!

Bring in automatic downline building systems, viral traffic systems, auto responders, social networking, interactive websites, online training and conferencing, blogging, article writing and search engine optimization and you have an extremely powerful system which attracts people to your mlm or network marketing business.

Turn the Old School on it’s head, the systems out there today bring your leads and prospects to you magnetically, people chase you and ask for the information, your business grows around the planet and those friends you thought would be so excited about that business don’t even know what you’re doing.

If you are anything like me, (if you’ve read this far you probably are!) I encourage you to check out the New Age of MLM and Network Marketing. Understand that the Internet and technology has revolutionized the MLM business model and that potentially it will change your future for the better. Put aside those old reservations and worries, they don’t exist here on the net. Embrace the terms MLM and Network Marketing, here on the turbo charged Internet those words are as acceptable as ‘A Cup of Tea’

Ian T Taylor can help you start and develop your Internet Based MLM or Network Marketing business, start here: www.theeasyprofitgenerator.com