Network Marketing or MLM businesses are effectively organisations or networks of people who are all building the same business. It is very similar in principle to the ‘franchise’ principle. That is to say that in franchising, the franchisor develops a business model, be it product or service based, and he (or she) figures out how to make it work, they put in place a ‘system’ or ‘success formula’ that a franchisee is able to duplicate or copy, therefore guaranteeing success. At least, that’s the principle. We all know there are many other factors which come into play in the franchised business arena such as the requirement for a degree of business acumen, financial planning, management and of course, people skills.

Network Marketing or Franchise

Network marketing or MLM is similar, in that a business model is developed, either a product or a service and a compensation plan is put together for the business owners. The chief differences between franchising and network marketing or MLM are:

1. The network marketing business owner not only has products and services which they can promote and sell, they also have the ability to set up other network marketing business owners.
   
   
2. Depending on the compensation plan, the business owner will also have the ability to make revenue from the efforts of his ‘sponsored’ network marketing business owners. That is, if those they sponsor go on to sponsor other business owners, the original network marketer will usually benefit.
   
   
3. In the MLM business, start up costs are generally much, much lower. The franchise is usually a relatively expensive business to start as a franchisee, not only that, the franchisee does not have the ability to set up other franchisees.

Caveats

There are indeed a few caveats, each Network Marketing Business is different, they are governed by rules and regulations, each will have their own compensation plan. All of these factors should be considered before deciding or committing to any opportunity.

A Common Trait

There is a common trait which runs through all massively and even moderately successful Network Marketers, they have all applied this very simple principle. The principle they have applied is that of ‘duplication’. Duplication is an absolute corner stone of success in Network Marketing and MLM. I will even go so far as to say that if the network marketing business does not posses the ability to duplicate their efforts, business is doomed to failure!

Your Success Depends on This

Fortunately, duplication is one of the first principles that any successful leader in the MLM industry will teach to their organisation. After all, another key success principle in MLM is that in order to succeed, you absolutely must help others to succeed first.

A Working Example

I would like to share a working example of duplication in action. Any active network marketing business owner will be faced with this at some point in their career, so let set the scene.

The network marketer contacts one of their prospects to discuss the idea of the prospect becoming a network marketing business owner, the prospect responds with “Yes, that sounds great, but, are you making any money?”

How should the network marketer respond to this question?

You will notice that we don’t know if the network marketer in this example is incredibly successful or if they are brand new to the business. In either case, the response is critical, and in either case it should be the same. You see, we teach by doing. In MLM people will need to be able to duplicate your efforts.

So, the wrong response would be “Yes, I’m making xxx thousand a month and it’s great, you should look at it!” Why is this wrong? Quite simply, it cannot be duplicated. The new network marketer will not be able to say this to their prospects, at least not honestly.

The correct response would be “My upline team are incredibly successful, they have developed large organisations and we are working together to find more like minded people to work with” Why is this correct? Again, very simple, it can easily be duplicated! The new network marketer can use this exact same technique in their business.

This is just one working example, there are many, many situations where duplication and the ability to duplicate need to be considered. The principle of duplication must be taught very early on in the network marketing business owner’s career if they are to succeed and achieve and experience rapid growth in their organisation

In Summary

The key to success in network marketing and MLM is duplication, it is also in the ability to teach duplication. Teaching this principle early on will help your organisation grow and duplicate rapidly. Helping others to become successful in this technique is a cornerstone of building large network marketing organisations.

You’ve probably figured out by now that I’m an mlmer, network marketer or it even seems to be referred to as affiliate marketer these days too.

I’m sure you know what’s involved in mlm, it’s all about building a downline, and helping those that join you in your mlm business to become successful through assisting them with building their downlines.

Lord know’s I get an awful lot of help from my upline, chiefly Dave Butler. Dave is one of the UK’s finest network marketers having been working with mlm businesses for the last 20 years.

Dave is an absolute master of building large network marketing organisations running to many thousands of people.

So what does this have to do with building a ‘Lazy Downline’?

Dave introduced me to james Grandstaff’s system “Instant mlm squeeze pages” (there’s a link to it, which I am certain you have noticed on this page). James has been incredibly successful in building massive mlm organisations of over 14,000 people. That’s pretty amazing right?

What staggered me was that James does not use traditional network marketing techniques, on the contrary, he has developed a 3 step system which makes building downline organisations here on the net a breeze.

I read an eBook written by James entitled “How to Get Rich Building a Lazy Downline”. It was a fascinating read, James tells the tale of alcoholism, of a gentleman with an income of $13,000 a month who was scared! and talks about a method known as ‘Giving them a fish’

The book was a real eye opener, and really, it suggests that us mlmers should ‘unlearn’ all of those old downline building techniques, you know the ones, call up your friends and family, colleagues and associates etc, buying up and calling so called leads and so on, the lazy way is better, use a system which generates highly targeted prospects and which pays you in the process!

OK so the ebook is available here BUT, please bear in mind this is normally distributed via a squeeze page, so any reference to receiving the ebook via a squeeze page should be taken into account.

All the best, have a great day!

Ian

There are many downline building systems to choose from out there. I have used several, and, I’ll be perfectly frank and honest with you, they are NOT all the same thing.

You see, when building any MLM business, the most important asset you have, apart from an upline who believes in you, is your list. In today’s ‘new age’ of MLM that list is actually your optin list, that’s your list of subscribers who optin to get information from you about opportunities and systems to help them build their MLM business. These optin’s, leads, people, individuals, however you like to refer to them have joined your list and probably your MLM downline system through using that MLM downline system.

So how do you choose which MLM Downline System to use?

Here are some very important questions you should ask yourself before you make that decision:

1. Do your optins actually join YOUR list?

OK, so you found an amazing, 100% Free MLM downline building system that produces leads and downlines for you. Did those leads actually join your list? I’ve seen this, you spend hours of hardwork in the Traffic Exchanges and List-Builders promoting this system that supposedly has evrything… It’s free, it provides lead capture pages, video, personalised to you, follow-up messages to send, everything, and great, you have leads appearing in your back office. Now all you want to do is broadcast a message to them. Can you do it? Actually in some scenario’s, No, you can’t, but guess what, the system owners can and, they do!

2. Who controls the messages sent out to your leads?

You really ought to be using one of the auto responders like aweber or get response to manage your list optins and control what messages are sent out to them. I have seen, and worked with, some MLM downline systems which purport to have those leads available to you, which they are, but they are not in your auto responder, they’re in someone elses and you have no control over what opportunities, offers and, importantly, links that are sent out to those individuals.

Successful New Age MLM downline builders all agree, have your own auto responder, have your own optin list, write your own series of follow up emails that you can control.

3. Can you obtain support and training from your upline?

In order to be successful in MLM, you are going to need training and support, period! It’s just the way it is. With some of the mlm downline systems out there, which I have worked with, I contacted my sponsor by email, the email that he joined with. It took me three weeks to get even a reply and for him to say, actually I don’t know what I’m doing, I’m new and No, I don’t know anything about all those emails I’ve been sending you about ‘our fantastic team’. Now this one is the straw tht broke the camels back for me, I’m a bit old school, I KNOW that you need to have the help and support of an upline team to be successful in MLM. If that downline building system does not encourage communication and training for it’s team members, it has a hole in it.

4. Are you put under undue pressure to part with your money?

Some free mlm downline systems suggest they can deliver 10’s and even 20’s of streams of ‘passive income’, great! Some of those streams of income are expensive to get started and, in fact, they maybe prohibitively expensive, particularly for the newcomer. The newcomer has put in lots of work and is seeing some success with his downline growing, a new stream of income is announced and unless the newcomer signs up within a very short timescale it’s going to be hard luck, your downline will join around you.

5. You want to stop using that system, what happens to your leads?

I built a list in a system I shouldn’t have done, other people were contacting my leads with their own offers and programs, this is just plain wrong! There is only one thing to do when this happens, quit that system and start to build your own list with an mlm downline system that builds YOUR list, not someone elses.

So, to conclude, I know how exciting it can be to discover a 100% Free MLM downline building system, I really do! But, before you go ahead and take out your wallet and credit card, consider your options very carefully. If the answer to some of the questions I have raised above is less than positive or they ring a bell, be very careful.

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