One page creates 12,000 new members in less than 1 month

Saturday, June 13th, 2009 at 12:21 pm  
Leave your comment

I have been stunned by the results of VWD’s recent launch of their ‘Viral’ site.

12,000 new members in under 30 days is not too shabby!

This one page includes a very short teaser video with some pretty ‘generic’ text discussing a huge market and encouraging visitors to opt in for more information.

I was watching some Frank Kern stuff the other day, about the ‘triangle of trust’ and the power of video on blogs and I think he made a real important point:

Video holds a relatively high ‘preceived value’ to website visitors, especially on a blog.

Frank talked about the blog being a fairly ‘non threatening’ environment. ie. it’s not perceived as something that will sell you something (like a sales page does)

So, maybe, it’s the video on this viral page that’s made all these people opt in…

Of course, once you have opted in, you get the info and all the ’social, tell a friend and bookmark tools’ to help get the word out about the site… I wonder though whether it’s those that’s driving the traffic to the viral page, numbers on the inside suggest the social tools are doing very well, especially for those just starting out on the net.

Anyway… here’s the page that’s creating all those members: http://stacktheodds.net/free what do you think?

The Killer Sales Letter

Saturday, November 15th, 2008 at 12:53 pm  
Leave your comment

I’m in the throws of writing a sales letter at the moment, man, it’s not a simple as I thought it might be!

This sales letter is to promote an ebook that some of my friends and I have all contributed to, the book goes into detail about couple of businesses and some systems and techniques for building multiple passive income streams… anyway, enough of that, I’ll let you know when it’s ready, you might want to get your hands on a copy ;-)

So, in order to come up with a decent “killer sales letter” I needed to get my hands on a few resources, the guys I’m working with have been extremely helpful in that they have sent me DVD’s of Frank Kern’s Mass Control stuff, example sales letters for other products and various other bits and pieces.

I have taken about 10 days to digest all this information in the hope that what would come out of me as a result ie. The Killer Sales Letter would be a winner!

One of the best resources I found was Kelvin Chan’s “Killer Sales Letter”. This guy has put together a fantastic product which will ‘explode your sales letter conversions’. The 65 page report details 36 techniques that helped Kelvin make extra profits each and every single month

He says “These Techniques Made me $1747 in 19 days”

Here’s some of what’s available in the book:

7 Disgusting Words You Should NEVER EVER Use or you’ll be leaving a lot of money on the table
Uncover what goes on in your prospects’ minds and how to get their hot buttons to increase their desire for your product
How to quickly build trust and credibility so that you can close the sale so much more easily
Unleash the scarcity factor properly so that they don’t delay taking action
Find out how to make prospects feel bad getting your competitors’ products and to end up getting yours instead
Understand why prospects delay making a purchase EVEN if they want your product and how to get them to TAKE ACTION
Realize how prospects are just like babies and how babies like to be treated
Discover what irritates prospects and why they tend to leave sales letters THAT QUICKLY!
Master the art of appealing to different groups of prospects so that they feel very comfortable with you
And much, much more …!

Cool!
Go have a look at the Killer Sales Letter :-)

That’s all for now
Cheers!
Ian