I have been stunned by the results of VWD’s recent launch of their ‘Viral’ site.
12,000 new members in under 30 days is not too shabby!
This one page includes a very short teaser video with some pretty ‘generic’ text discussing a huge market and encouraging visitors to opt in for more information.
I was watching some Frank Kern stuff the other day, about the ‘triangle of trust’ and the power of video on blogs and I think he made a real important point:
Video holds a relatively high ‘preceived value’ to website visitors, especially on a blog.
Frank talked about the blog being a fairly ‘non threatening’ environment. ie. it’s not perceived as something that will sell you something (like a sales page does)
So, maybe, it’s the video on this viral page that’s made all these people opt in…
Of course, once you have opted in, you get the info and all the ’social, tell a friend and bookmark tools’ to help get the word out about the site… I wonder though whether it’s those that’s driving the traffic to the viral page, numbers on the inside suggest the social tools are doing very well, especially for those just starting out on the net.
Building an Online Network Marketing Business is in many ways like building any online business. It takes certain skills, a level of motivation and probably most important of all, a willingness to learn and to be ‘coachable’.
In my time building mlm businesses here are the 7 secrets that have been shared with me by some of the most successful online network marketers out there:
1. Have a VERY Strong Reason.
You’ll hear this referred to as ‘the dream’, ‘your goal’ and so on. The whole point of this is that you are going to need something to drive you on, even when things don’t seem like they’re working. Having a nice car is one thing, but as we all know, we can easily settle for less and give up. Get emotionally attached to your goal, make it something you can see, believe and feel strongly about. Amongst the easiest ‘emotional goals’ you can focus on are those involving your children and your immediate family. Imagine being able to provide that dream for your family. Visualise it and see it in your minds eye as if you have already have it, feel it, believe it, get attached to it.
2. Use a ‘System’ to Generate Your Own Leads and Extra Cash
Don’t make the mistake of buying leads. There are lots of systems out there designed to allow you to generate your own leads for free. The systems known as ‘funded proposals’ are designed to do two things: Provide you with an endless stream of new leads and Put money in your pocket. I cannot endorse the funded proposal system enough. Network Marketers suffer two problems: not enough leads and running out of money. The funded proposal solves both of these problems.
3. Promote YOU First.
People join you in business, mostly they don’t really join you in business for the products. People love to follow leaders and will join you in business for your leadership and the relationship they can build with you. By promoting You Inc. it maybe that you can lead your team to opportunities when things may have gone wrong in your existing company. (This doesn’t sound too positive but it is a reality and it does happen)
4. Focus on Attracting Experienced Network Marketers.
This is what we might call a ‘no brainer!’ Experienced network marketers already understand the principles of mlm, they already understand the power of leverage and duplication and most importantly they are usually educated and positive and are a lot easier to work with. By focusing on attracting experienced mlmers you are not going to go through the whole pyramid, scam argument and all that other negative, time wasting blah blah stuff.
5. Take the Time to Build Relationships with Your Leads
Provide value, care about them, develop bonds, share your skills and experiences. Listen to their challenges and issues, empathise, understand and where appropriate provide solutions. Always remember: It’s the little things that make a BIG difference, one tiny act of kindness can go a VERY long way.
6. If You Can Help – HELP!
Support the network marketing industry, support your fellow network marketers. It really doesn’t matter which company they are with, whether they are cross line, upline, downline or whatever. Always help out where you can. Remember a rising tide will raise all ships. If you can suggest a solution to a problem, suggest it, If you know of a resource that will help someone, send them to it. What goes around comes around. What we give out is what we get back.
7. LEARN Stuff Fom People That Have Already Done It
You simply must be ‘Coachable’ Quite simply makes no sense to try and figure everything out on your own and effectively rewrite the book. there are thousands of successful online network marketers to learn from and they are giving giving giving! Find someone you can relate to and learn from them. Look for a mentor and become a student. ASK For Help!
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It’s been a while since I posted here on my blog.. tut tut! The truth is that I have been pretty busy with a number of things both on and offline.
We had a pretty good training meeting up in Northampton on Sunday just gone, this was a training to support those people that have downloaded and have put to use the ebook authored by David Butler, Gordon Bunker and yours truly (The PIE System). It was really intended to help people out with the setting up of the various programs and systems once you dig in to IMSP and PIPS and then also how to get the best out of some of those programs. So, I spent a fair while preparing and getting materials together for that. It seemed like a good idea to put together video’s that could be shown at the training which show step by step how to perform various activities and actions.
It has become apparent that for the new net marketer things can be pretty darn daunting, not to mention highly confusing and overwhelming! As I cast my mind back to when I first set out on this amazing journey it was a mad time for me too, incredibly exciting, but downright crazy!
Like anything worthwhile, there’s quite a learning curve to deal with, and, to be honest, that learning curve doesn’t seem to stop, there’s always something new to learn about and lots of ways to fine tune and improve results. That’s really what I wanted to focus on in this post.
We’re in the business of building lists, opt in email lists… We hear it all the time “Build your list” and “The money is in the list”. What I have been taught, and what I teach others is rather than sending your traffic directly to your affiliate sign up page, where ever that may be, capture the name and email address of that person first with a ’squeeze’ or ‘data capture’ page so that they can be added to your auto responder list such as those provided by Aweber or Get Response. That’s all very well, but, the question has always been “How do I get someone to part with their name and email address on a capture page and end up on my opt in list?”. There’s lots of ways of doing this, but what’s worked really well for me is to use proven systems that are known to convert traffic into subscribers and subscribers into buyers. A great example of this is James Grandstaff’s Instant MLM Squeeze Pages, my favourite squeeze page of the lot is this one: http://www.theeasyprofitgenerator.com
I have spent many hours studying James’ system and techniques, and, through this I managed to put my own little squeeze page together which captures subscribers for my e-lottery business: http://stacktheodds.net
Having these great systems and capture pages is great, but it’s completely pointless if we don’t have traffic! So, I suppose that’s the next big question: “How do I get traffic to my squeeze pages?” This, for me, is where the fun really begins! So, what follows in this post is a few methods of creating traffic at low cost or for free and also what I’ve done to measure the ‘responsiveness’ of that traffic.
Talking to any good net marketer, they will always say ‘Track your results’. Simple web stats can tell you about where that traffic came from and what may have been searched for etc, but it won’t tell you what ‘actions’ occured on your page and it certainly won’t tell you what traffic turned into a ’sale’ or ’subscriber’.
Why Track?
If we’re going to spend time and money on developing a traffic stream to our squeeze page, we want to know which traffic sources are providing results. A really good service that was recommended to me is ProTrackerPlus. It’s a great service because it not only allows you to track all sorts of links and sources, it also teaches you how to track, or as the boys over there (Dam and Mark) put it… All you want in a tracker.. with the Training You Deserve!
Setting up a free account over at ProtrackerPlus allows you to set up 5 trackers. So, I deceided a while ago to track some of my pages to see what happened.. The results were surprising (at least to me!).
Heres my results from tracking my pages on 4 manual traffic exchanges over 5 days (in no particular order):
This test has been a real eye opener for me. Generating traffic for free in a Manual Traffic Exchange is not really my favourite pass time, and, to accrue the amount of traffic you see in the figures above for free takes a little while.
What have I learned?
In the last 5 days, Hit Safari out performed the other 3 exchanges with a conversion rate of 0.39% (for every 509 clicks I have got 2 subscribers to my list) It’s worth me spending a bit more time at Hit Safari or even worth buying some traffic
Traffic Goldrush has a bunch of traffic still left to deliver (something like 700 hits) but has not managed to deliver me that traffic over the last 5 days.
Dragon Surf is a steady 0.22% conversion and delivers the traffic at a good rate
Traffic Splash also steady 0.20% and delivers traffic at a good rate
The surprise here for me has been Hit Safari. While surfing I always pick up loads of free prize credits which always made me a little suspicious. Turns out my suspicions were unfounded and that this Traffic Exchange not only delivers traffic it also provides responsive traffic!
List Builders
Another good source of responsive traffic for me has been list builders. As part of the training we did on Sunday I produced a few videos, I’ll post two of them here.
The first one is based on List Joe. List Joe is a credit based list builder. This effectively means that if I read other List Joe members emails, I will earn credits, which in turn will enable me to email ListJoe members. The video is based on using a free account which allows you to deliver 2500 emails to ListJoe emails every 7 days.
My List Joe results have been to land 3 subscribers for every 2500 emails sent (which resulted in 120 visits) That’s a pretty good conversion rate of 2.5%
Finally, There’s Downline Builder Direct.
Downline Builder Direct is more of a ‘Safe List’. This means that I agree to receive other DBD emails in return for the ability to email DBD members in return. This is not credit based, so it means that we have to concentrate a little harder on writing a good email that encourages people to open it and read it. (There’s a great free course just come out by Michael Rasmussen called ‘Email Promo’s Exposed’ I would strongly recommend checking this out if you are interested in sending out promotional emails!)
So, With a Diamond Membership at Downline Builder Direct, you have the ability to email 20,000 members every 2 days. This safe list has been great for me. At my last mailing it produced 13 subscribers to my list.
I cannot tell you the number of hits it took to create these subscribers as I didn’t use a tracker. I chose to use a fully qualified domain name in the email that I sent rather than a tracking link. For some reason this seems to produce better results than a ‘tracker url’. I suppose that’s a price we pay…. The downline builder direct membership I took costs $77 and it has been worth every penny so far!
So here’s what I did in DBD the other day in video:
That’s it for this post, I hope this has been useful to you in some way. Do comment, even if it bored your socks off I really enjoy any feedback…
If you’re really not interested in becoming a PPC blackbelt, then this course is definately not for you!
Actually, if you’re in MLM or Network Marketing and you’re not using PPC advertising then I totally understand how you feel. I shy’d away from PPC for fear of loosing a stack of cash very quickly… As you’ll know there’s a bazillion horror stories out there about PPC and the big G. All the advice I got when I started on my Internet Network Marketing quest was to avoid PPC until ‘I knew what I was doing’.
BUT, we all know that there are people out there who are making, literally, fortunes using the PPC traffic methods.
I got to the point where I decided that I’d like to learn PPC in order to expand my various businesses and on good recommendation invested in Mike Dillard and Jim Yaghi’s PPC Domination course which is available through Magnetic Sponsoring. There’s a full 30 day money back guarantee and Mike Dillard’s reputation is excellent, so, I took the plunge.
To be honest, the first video in the series I didn’t really learn too much and considered actually going for a refund, but, having got through that and moved on to the next video’s I am really impressed. It just felt that it may turn into a pitch for something else… Turns out I was wrong
This post is not to say that the free and paid traffic methods I currently use are not working… on the contrary, they work very well, but, adding the PPC string to the traffic bow seemed a very sensible thing to do, especially when the people running this course are pitching at Internet Network Marketers… that is really special, I don’t know of any other PPC course out there, specifically tailored to the Network Marketing and MLM niche.
Traffic Witch has launched and is growing like crazy! At the time of writing there are more than 1200 members already.
Traffic Witch is paying up to 75% and it’s going to be HUGE, well worth joining right now
Cast a spell on traffic witch…
Eye of Toad… Tongue Of Newt… Make It Easier To Recruit…
Just Add Your Links To Complete The Potion And You Will See A Huge Promotion!
OK, enough of all that…
Why am I recommending Traffic Witch to you?
What is in it for you?
Well, this is a feature packed traffic exchange with good design and the owner got Jon Olson and Robert Puddy in to help him build Traffic Witch.
You can grab yourself up to 75% commissions and a really cool bargain if you upgrade straight away, but that’s not the most important thing.
The owner is Guido Nussbaum. Why is that so important? You’ve probably heard of Guido. He is one of THE biggest names in the JV Giveaway market. Guido has very large lists of people who do not use traffic exchanges… yet!
These people are all about to be mailed about traffic exchanges. Many will join Traffic Witch as their first
ever exchange.
This exchange is going to brimming full of people that will see your ads, not only that, they will be joining your other programs too… Just MAKE SURE you fill in the downline builder with your ID’s!
Downline Builder Direct or DBD as it has become affectionately known is a fantastic resource for building downlines and lists.
I was introduced to Downline Builder Direct by James Grandstaff, via Instant MLM Squeeze Pages..
Initially I took the free membership which was cool, it allowed me to pop in all of my programs into the built in downline builder and it actually produced a web page I can promote, again this was totally free, you can access the page by Clicking Here I’m sure you’ll agree it’s pretty nifty and allows promotion of many of the programs you work with.
After hearing about some of the ’shocking’ results people were getting with this program I decided to upgrade to the Diamond Level. What does the diamond level offer?
Well… it allows you to email 20,000 random members or your downline inside the program, whichever is greater, with your offers every 2 days!
It allows you to earn 50% on all sales.. cool!
There is also a huge array of Diamond Level Bonuses which are available for download.
There’s a bunch of levels in between free and diamond, but to be honest, I didn’t want to hang around
So, how has it been?
I was shocked at the results, my mailings have resulted in 40% conversions.. I am measuring conversions by page viewed and actions on those pages… My last mailing resulted in 60 page views, that converts to 24 list members and of those list members several bought into my product, this made me enough to pay for my membership for several months!
Is DBD worth it?
If you are building lists, downlines and ultimately supplying products, yes it definately does and I urge you to check it out!
The only point I would raise it that if you are going to mail 20,000 members, then please make sure your email subject is of interest and that it will encourage people to open it, otherwise, unfortunately , your ad will not be seen
Submitting articles is a marketing strategy that cannot be underestimated!
I am not going to try and say that submitting a single article to one of the directories is the answer to all our prayers and we’ll all get rich over night! That would be daft.
What I am getting at here, is that for a ‘long term online marketing strategy’, writing articles and submitting them to the article directories is a free resource that will benefit you in several great ways:
1. Writing an article actually makes you feel good! I know this doesn’t directly translate to anything tangible in a financial business sense, but, feeling good about yourself is pretty important when it comes to being successful in business. A great deal of satisfaction can be derived from writing a good article.
2. Authoring an article positions you as an expert. We all need to ‘brand’ ourselves here on the Internet and becoming an authority in your niche is important. We tend to believe what we read in ‘black and white’ and the author is generally seen as an authority in that field. The benefits of being seen as an expert in your arena are endless, it attracts people to you and enables you to deliver information to your colleagues and prospects with relative ease.
3. Link Popularity. When you submit an article to a directory, there is usually a ‘resource box’. The resource box is a field where the author of the article can write a ‘mini bio’ and include a couple of links to websites. A condition of someone using your article in their blog, ezine, website, newsletter etc is that they should include the ‘resource box’ in the post. This creates back links to your websites which will improve the page rank or importance of your website in the great scheme of things.
4. Visitors! Similar in principle to the above point, but that resource box will encourage more visitors to your websites. A good article will leave the reader wanting to know more about you and your business. The traffic you generate using this technique is free and of high quality. That is to say the visitor already has an interest in your subject and is likely to be already warmed up to your promotions.
5. SEO. I’m sure you know this acronym means Search Engine Optimization, if you already have your website key phrases figured out, embedding them in the title and body of your article will yield search engine results and readers of your articles. Another great free traffic source.
So there we have it, some brilliant reasons to use Article Marketing in your online strategy.
One of the best article directories I have discovered, (there are literally hundreds of them!) is ezine articles. You can check out my profile here if you like: http://EzineArticles.com/?expert=Ian_T_Taylor
I just picked up a copy of the Traffic Exchanges Explained eBook which is great!
It was put together by the 5 super surf traffic exchanges, Jeff Dedrick of Viral Ebook Explosion and written by Sunny Suggs.
It clears up a lot of the mystery surrounding traffic exchanges, it walks you through step by step how to use them, what works best, what doesn’t and is completely illustrated with screenshots and images.
What’s even better is that you can rebrand this ebook with your own links!
get the rebranding kit => HERE
Enjoy!
Cheers
Ian
Ian T Taylor
Hi, I'm Ian from Colchester, UK. Welcome to my Blog. I really hope you find something useful to you here, If you do then maybe subscribe for updates via RSS or Email above :-)
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I really enjoy any feedback…
