There’s been heavy buzz about Facebook ads – and with good reason. Created properly, they can be an effective tool in rocketing your popularity like a meteor, or branding your business.
But almost no one talks about using Facebook ads in reverse – as a source of valid ideas for market research.
Think about it. If a subject is on Facebook, and it’s got an ad, it’s likely viable. Are there groups? Fans? Often you can find out exactly how many Facebook fans a strong group or website in your niche actually has.
You can also see if people are actually interested in a particular product; how passionate they are about the subject; and what age group, gender, education background and more its members display in their profile.
That’s instant targeting! No more fumbling around in Alexa, trying to figure out what the actual human demographic is likely to be. Right there on Facebook you can see:
What the fans are talking about
If the niche is actively “hot”
If it is growing
You can also get an idea of its size from the number of fans. Fans in the millions? It may be too broad for your purposes. Only 6 fans? Watch that niche to see if it grows – perhaps even join the Facebook Group, if it’s something you’re particularly passionate about. But don’t invest any ad money yet.
Once you’ve found a likely niche on Facebook, set up a profile page for yourself using highly specific keywords. Pay attention to the ads served up to you and you’re spying on your competition. Click on their ads, visit their sites, view their source pages and see what keywords they use in their META tags (if any).
Using Facebook ads for market research is one of the best ways to see if a niche is really on fire!
My friend James Grandstaff just released a new video that walks you through a 5-Step process of creating VIRAL REPORTS that help you get FREE traffic and “pre-sell” your product, affiliate products or even a home business opportunity.
He also shows you how just a few viral reports could potentially earn you $108,040 per year and he goes into some of the Psychology behind how it works – (this was my favorite part of the video!)
You also get a “Fill-in-the-Blanks” template that you can use over and over again to create as many “traffic getting” reports as you want!
OK… I was pretty skeptical about this, but I have been proved wrong.
Take a look at this video which talks a lot more about it…
Your Night claims to be one of the hottest new social networking sites on the net with all sorts of features… membership grew to over 5000 members within a couple of months and stands at approximately 30,000 members today… It is set to continue to grow exponentially and is showing no signs of slowing down.
If you want to check this out there’s an upcoming webinar:
A new webinar has been scheduled for Sunday night at 7:00PM EST! If you have not yet atteneded a webinar, I HIGHLY suggest you do so! You will learn so much about the program and all the ways you can and will make money. You can register now by going to https://www2.gotomeeting.com/register/375643779
I was chatting with James Grandstaff the other evening and he asked me if I was still using ListJoe and some of the other list builders, safelists or whatever we’re calling them these days…
My answer was “Yes, of course…”
We then talked about his new “3 Step Secrets” system that he’s setting up for his team (and those that want to be in his team) and he asked me if I’d like to try it out.. kind of test it and take it for a test drive… well, as you might expect, I said “Sure Jim! I’d love to!”
So James sent me to a web page and I went from there.. I followed the instructions he’d laid out and got to the bottom of the 3 step secret (step 3 really is brilliant!) … and I sent out 1 email to 3016 listjoe members
That was yesterday.. Here’s the shocking part: While I was sleeping, just after midnight lastnight, I got a new sign up! Obviously it works and works well…
So, here’s my dilemma.. should I carry on testing this system and keep growing the business it’s building without telling you what’s going on, or, should I tell you about it and see if you want to join the fun?
The system is obviously brand new, hardly anyone has seen these pages and they’re converting really well which means that you have an opportunity to jump on this before it gets real big (like James’ other systems)
So, should you try it out, test it or use it?
The answer is this: If you want a very simple system that works, costs you nothing to use, and you’re willing to follow the instructions and effectively “work a system” then the answer is a resounding Yes!
on the other hand, if you’re not really fussed or bothered about this stuff, then definately not… don’t even go there
I’ll leave it to you to decide, but here’s the link to the first page I saw that lead to the rest:
I have been stunned by the results of VWD’s recent launch of their ‘Viral’ site.
12,000 new members in under 30 days is not too shabby!
This one page includes a very short teaser video with some pretty ‘generic’ text discussing a huge market and encouraging visitors to opt in for more information.
I was watching some Frank Kern stuff the other day, about the ‘triangle of trust’ and the power of video on blogs and I think he made a real important point:
Video holds a relatively high ‘preceived value’ to website visitors, especially on a blog.
Frank talked about the blog being a fairly ‘non threatening’ environment. ie. it’s not perceived as something that will sell you something (like a sales page does)
So, maybe, it’s the video on this viral page that’s made all these people opt in…
Of course, once you have opted in, you get the info and all the ’social, tell a friend and bookmark tools’ to help get the word out about the site… I wonder though whether it’s those that’s driving the traffic to the viral page, numbers on the inside suggest the social tools are doing very well, especially for those just starting out on the net.
VWD have just launched their much anticipated ‘Viral Marketing System’ to the affiliates on their network, and it’s proving to be a hit with the 200,000 current members of the website.
VWD dropped the £9.99 joining fee allowing affiliates to join the program for Free. This is great news for both new and more experienced affiliates and sets VWD up for explosive growth over the coming months. New affiliates get a 100% free, zero risk, online presence with built in viral marketing system, more experienced affiliates can focus on assisting new affiliates with the growth of their networks.
VWD’s affiliate program is one of those rare cases where payments are made on 7 levels of affiliate activity, almost unique!
Building an Online Network Marketing Business is in many ways like building any online business. It takes certain skills, a level of motivation and probably most important of all, a willingness to learn and to be ‘coachable’.
In my time building mlm businesses here are the 7 secrets that have been shared with me by some of the most successful online network marketers out there:
1. Have a VERY Strong Reason.
You’ll hear this referred to as ‘the dream’, ‘your goal’ and so on. The whole point of this is that you are going to need something to drive you on, even when things don’t seem like they’re working. Having a nice car is one thing, but as we all know, we can easily settle for less and give up. Get emotionally attached to your goal, make it something you can see, believe and feel strongly about. Amongst the easiest ‘emotional goals’ you can focus on are those involving your children and your immediate family. Imagine being able to provide that dream for your family. Visualise it and see it in your minds eye as if you have already have it, feel it, believe it, get attached to it.
2. Use a ‘System’ to Generate Your Own Leads and Extra Cash
Don’t make the mistake of buying leads. There are lots of systems out there designed to allow you to generate your own leads for free. The systems known as ‘funded proposals’ are designed to do two things: Provide you with an endless stream of new leads and Put money in your pocket. I cannot endorse the funded proposal system enough. Network Marketers suffer two problems: not enough leads and running out of money. The funded proposal solves both of these problems.
3. Promote YOU First.
People join you in business, mostly they don’t really join you in business for the products. People love to follow leaders and will join you in business for your leadership and the relationship they can build with you. By promoting You Inc. it maybe that you can lead your team to opportunities when things may have gone wrong in your existing company. (This doesn’t sound too positive but it is a reality and it does happen)
4. Focus on Attracting Experienced Network Marketers.
This is what we might call a ‘no brainer!’ Experienced network marketers already understand the principles of mlm, they already understand the power of leverage and duplication and most importantly they are usually educated and positive and are a lot easier to work with. By focusing on attracting experienced mlmers you are not going to go through the whole pyramid, scam argument and all that other negative, time wasting blah blah stuff.
5. Take the Time to Build Relationships with Your Leads
Provide value, care about them, develop bonds, share your skills and experiences. Listen to their challenges and issues, empathise, understand and where appropriate provide solutions. Always remember: It’s the little things that make a BIG difference, one tiny act of kindness can go a VERY long way.
6. If You Can Help – HELP!
Support the network marketing industry, support your fellow network marketers. It really doesn’t matter which company they are with, whether they are cross line, upline, downline or whatever. Always help out where you can. Remember a rising tide will raise all ships. If you can suggest a solution to a problem, suggest it, If you know of a resource that will help someone, send them to it. What goes around comes around. What we give out is what we get back.
7. LEARN Stuff Fom People That Have Already Done It
You simply must be ‘Coachable’ Quite simply makes no sense to try and figure everything out on your own and effectively rewrite the book. there are thousands of successful online network marketers to learn from and they are giving giving giving! Find someone you can relate to and learn from them. Look for a mentor and become a student. ASK For Help!
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It’s been a while since I posted here on my blog.. tut tut! The truth is that I have been pretty busy with a number of things both on and offline.
We had a pretty good training meeting up in Northampton on Sunday just gone, this was a training to support those people that have downloaded and have put to use the ebook authored by David Butler, Gordon Bunker and yours truly (The PIE System). It was really intended to help people out with the setting up of the various programs and systems once you dig in to IMSP and PIPS and then also how to get the best out of some of those programs. So, I spent a fair while preparing and getting materials together for that. It seemed like a good idea to put together video’s that could be shown at the training which show step by step how to perform various activities and actions.
It has become apparent that for the new net marketer things can be pretty darn daunting, not to mention highly confusing and overwhelming! As I cast my mind back to when I first set out on this amazing journey it was a mad time for me too, incredibly exciting, but downright crazy!
Like anything worthwhile, there’s quite a learning curve to deal with, and, to be honest, that learning curve doesn’t seem to stop, there’s always something new to learn about and lots of ways to fine tune and improve results. That’s really what I wanted to focus on in this post.
We’re in the business of building lists, opt in email lists… We hear it all the time “Build your list” and “The money is in the list”. What I have been taught, and what I teach others is rather than sending your traffic directly to your affiliate sign up page, where ever that may be, capture the name and email address of that person first with a ’squeeze’ or ‘data capture’ page so that they can be added to your auto responder list such as those provided by Aweber or Get Response. That’s all very well, but, the question has always been “How do I get someone to part with their name and email address on a capture page and end up on my opt in list?”. There’s lots of ways of doing this, but what’s worked really well for me is to use proven systems that are known to convert traffic into subscribers and subscribers into buyers. A great example of this is James Grandstaff’s Instant MLM Squeeze Pages, my favourite squeeze page of the lot is this one: http://www.theeasyprofitgenerator.com
I have spent many hours studying James’ system and techniques, and, through this I managed to put my own little squeeze page together which captures subscribers for my e-lottery business: http://stacktheodds.net
Having these great systems and capture pages is great, but it’s completely pointless if we don’t have traffic! So, I suppose that’s the next big question: “How do I get traffic to my squeeze pages?” This, for me, is where the fun really begins! So, what follows in this post is a few methods of creating traffic at low cost or for free and also what I’ve done to measure the ‘responsiveness’ of that traffic.
Talking to any good net marketer, they will always say ‘Track your results’. Simple web stats can tell you about where that traffic came from and what may have been searched for etc, but it won’t tell you what ‘actions’ occured on your page and it certainly won’t tell you what traffic turned into a ’sale’ or ’subscriber’.
Why Track?
If we’re going to spend time and money on developing a traffic stream to our squeeze page, we want to know which traffic sources are providing results. A really good service that was recommended to me is ProTrackerPlus. It’s a great service because it not only allows you to track all sorts of links and sources, it also teaches you how to track, or as the boys over there (Dam and Mark) put it… All you want in a tracker.. with the Training You Deserve!
Setting up a free account over at ProtrackerPlus allows you to set up 5 trackers. So, I deceided a while ago to track some of my pages to see what happened.. The results were surprising (at least to me!).
Heres my results from tracking my pages on 4 manual traffic exchanges over 5 days (in no particular order):
This test has been a real eye opener for me. Generating traffic for free in a Manual Traffic Exchange is not really my favourite pass time, and, to accrue the amount of traffic you see in the figures above for free takes a little while.
What have I learned?
In the last 5 days, Hit Safari out performed the other 3 exchanges with a conversion rate of 0.39% (for every 509 clicks I have got 2 subscribers to my list) It’s worth me spending a bit more time at Hit Safari or even worth buying some traffic
Traffic Goldrush has a bunch of traffic still left to deliver (something like 700 hits) but has not managed to deliver me that traffic over the last 5 days.
Dragon Surf is a steady 0.22% conversion and delivers the traffic at a good rate
Traffic Splash also steady 0.20% and delivers traffic at a good rate
The surprise here for me has been Hit Safari. While surfing I always pick up loads of free prize credits which always made me a little suspicious. Turns out my suspicions were unfounded and that this Traffic Exchange not only delivers traffic it also provides responsive traffic!
List Builders
Another good source of responsive traffic for me has been list builders. As part of the training we did on Sunday I produced a few videos, I’ll post two of them here.
The first one is based on List Joe. List Joe is a credit based list builder. This effectively means that if I read other List Joe members emails, I will earn credits, which in turn will enable me to email ListJoe members. The video is based on using a free account which allows you to deliver 2500 emails to ListJoe emails every 7 days.
My List Joe results have been to land 3 subscribers for every 2500 emails sent (which resulted in 120 visits) That’s a pretty good conversion rate of 2.5%
Finally, There’s Downline Builder Direct.
Downline Builder Direct is more of a ‘Safe List’. This means that I agree to receive other DBD emails in return for the ability to email DBD members in return. This is not credit based, so it means that we have to concentrate a little harder on writing a good email that encourages people to open it and read it. (There’s a great free course just come out by Michael Rasmussen called ‘Email Promo’s Exposed’ I would strongly recommend checking this out if you are interested in sending out promotional emails!)
So, With a Diamond Membership at Downline Builder Direct, you have the ability to email 20,000 members every 2 days. This safe list has been great for me. At my last mailing it produced 13 subscribers to my list.
I cannot tell you the number of hits it took to create these subscribers as I didn’t use a tracker. I chose to use a fully qualified domain name in the email that I sent rather than a tracking link. For some reason this seems to produce better results than a ‘tracker url’. I suppose that’s a price we pay…. The downline builder direct membership I took costs $77 and it has been worth every penny so far!
So here’s what I did in DBD the other day in video:
That’s it for this post, I hope this has been useful to you in some way. Do comment, even if it bored your socks off I really enjoy any feedback…
If you’re really not interested in becoming a PPC blackbelt, then this course is definately not for you!
Actually, if you’re in MLM or Network Marketing and you’re not using PPC advertising then I totally understand how you feel. I shy’d away from PPC for fear of loosing a stack of cash very quickly… As you’ll know there’s a bazillion horror stories out there about PPC and the big G. All the advice I got when I started on my Internet Network Marketing quest was to avoid PPC until ‘I knew what I was doing’.
BUT, we all know that there are people out there who are making, literally, fortunes using the PPC traffic methods.
I got to the point where I decided that I’d like to learn PPC in order to expand my various businesses and on good recommendation invested in Mike Dillard and Jim Yaghi’s PPC Domination course which is available through Magnetic Sponsoring. There’s a full 30 day money back guarantee and Mike Dillard’s reputation is excellent, so, I took the plunge.
To be honest, the first video in the series I didn’t really learn too much and considered actually going for a refund, but, having got through that and moved on to the next video’s I am really impressed. It just felt that it may turn into a pitch for something else… Turns out I was wrong
This post is not to say that the free and paid traffic methods I currently use are not working… on the contrary, they work very well, but, adding the PPC string to the traffic bow seemed a very sensible thing to do, especially when the people running this course are pitching at Internet Network Marketers… that is really special, I don’t know of any other PPC course out there, specifically tailored to the Network Marketing and MLM niche.
Hi, I'm Ian from Colchester, UK. Welcome to my Blog. I really hope you find something useful to you here, If you do then maybe subscribe for updates via RSS or Email above :-)
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